World Premiere: First Sketch of the BMW Megacity Vehicle

Concepts, Featured Posts | July 2nd, 2010 by 20
BMW-Megacity-Vehicle-Design-Skizze-04

At the BMW Museum, in a private setting for international automotive journalists, BMW unveiled tonight the first sketches of the 2013 BMW Megacity vehicle. Introduced …

At the BMW Museum, in a private setting for international automotive journalists, BMW unveiled tonight the first sketches of the 2013 BMW Megacity vehicle.

Introduced by the BMW Director of Design, Adrian Von Hooydonk, the Megacity vehicle is the “next premium” automobile and sub-brand to be introduced in the BMW family.

With countless hours and money invested in research and development, the new Megacity family will drive BMW into a new arena where they intend to become the world’s leader in premium electric vehicles.

World Premiere: First Sketch of the BMW Megacity Vehicle

The overall project goal of the Megacity and Project i program, is maximum sustainability: from the production process, starting with the first supplier, through to component recycling at the end of the vehicle life cycle, sustainability based on the three cornerstones of eco-friendliness, economic efficiency and social compatibility must be the main process driver.

World Premiere: First Sketch of the BMW Megacity Vehicle

“In the two and a half years working on this project I have learned more than in the previous eight.” (Peter Ratz).

According to Von Hooydonk, Megacity vehicle will look and drive as a premium product, and will not be a compromise between looks, performance and safety. The car looks solid, with a higher riding position that inspires safety.

Without getting into many details, Von Hooydonk mentioned that some iconic BMW design elements might be omitted in the MCV, but other new design elements will be introduced that in their turn, could turn the car into a sub-brand.

World Premiere: First Sketch of the BMW Megacity Vehicle

BMW Megacity is powered by a lithium-ion battery with 35 kWh of capacity placed below the vehicle’s floor. Rear-wheels approach remains in BMW’s philosophy and the power is sent to the rear wheels through a rear-mounted 150-hp electric motor. Driving range is expected to top at 100 miles and top speed at 95 mph.

Initially, the Megacity vehicles will be offered in a two-door, four-seat configuration. The car will measure around 157 inches. In the future, the MCV sub-brand will include two additional models. First one due in 2015 and dubbed ICV, short Intracity Vehicle, will be a two-door, two-seat car. In 2017, UCV – Urban Commuter Vehicle -will extend the length of the initial MCV and has four doors while hosting five people.

BMW engineers and product experts are confident that the limited range of electric-powered vehicles is not an issue. The results gathered from the MINI E field trials held in Berlin, Long, New York and Los Angeles, showed that the driving range of 250 kilometers was sufficient for urban driving. According to the same study, the average customer drives less than 50 kilometers every day and battery charging will not occur daily.

With still many questions to answer around branding, infrastructure and final design approval, Megacity Vehicle represents BMW’s bet for the future and a courageous plan to capture and dominate the premium electric vehicles segment.

An MCV concept will most likely be unveiled at the 2011 Frankfurt auto show.

  • Bryce

    We don’t want a FWD BMW, so brand all the FWD vehicles with the Isetta name!! This should be the Isetta Megacity vehicle.

    • Bryce

      …whoops, this will be FWD, but now I can’t delete my comment. My point remains, this should be branded Isetta because the car doesn’t carry any of the sportiness that the BMW name is known for.

      • kcsnyud

        I think it will- the smaller, the more agile. fwd can be agile, too

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  • Jag

    I think it’s cute

  • http://www.facebook.com/profile.php?id=588340695 Ted Spahr

    BMW has a good history so far with bringing back old brands (mini). So maybe they can work magic with Isetta too.

  • http://www.facebook.com/bugatti91 Luigi Galli

    Bella li..

  • Giom

    I’m really looking forward to seeing what BMW will be unvailing in two years time. They’re putting a lot of resourses into this wich means they’re serious and well prepared. It WILL be a success.

    I also believe that they HAVE to do this (moving down into smaller electric cars) for sustainability – and we know they’re very good with that too.

    There will be the detractors, but they will always be with us – slow to learn, slow to accept but deadly with the mouth… but BMW is still with us, and will be for a long time.

    • Bryce

      I believe it WILL be a success too… I just don’t think it fits with the BMW brand as well as it does under another brand name. It will still be BMW through and through, like Mini, but not with the Roundel on the front. This vehicle is meant to be a small, efficient, city-vehicle, which is what the old Isetta brand was known for. BMW’s are built to be tested on the Nurburgring, not in a downtown or a parking lot.

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  • Sajan

    ”Rear-wheels approach remains in BMW’s philosophy and the power is sent to the rear wheels through a rear-mounted 150-hp electric motor. Driving range is expected to top at 100 miles and top speed at 95 mph.”

    RWD!!!! This made me smile with happiness. If BMW are making this rear wheel drive, then why would they consider fwd for their own branded vehicles?

    • http://www.bmwblog.com Horatiu B.

      Yes, more soon on why BMW chose RWD for this car. Both, FWD and RWD were considered.

      • Sajan

        So does this mean that BMW aren’t going to make a FWD car then?

  • X5SoB

    The design is evocative of the original Isetta, so my bet is the MCV will be called that. BMW would be foolish not to use it, it has a lot of cache’ and is sufficiently removed from BMW that it would serve well as a sub brand.
    BTW, you guys that were fretting about it being FWD, did you not read the article? It clearly states the the development mule has the electric motor in the rear, with RWD.

  • 100$ GUY

    The concept active E is RWD
    And its powertrain is the core of the upcoming megacity

  • Roundel Ron

    No to this

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