BMW X5 M and X6 M to get 550 horsepower?

Rumors | March 5th, 2009 by 9
bmw x6 m photos 001

Our friends at Jalopnik found a “hidden gem” in the source code of the BMW X5 M and X6 M microsite launched yesterday: the first …

Our friends at Jalopnik found a “hidden gem” in the source code of the BMW X5 M and X6 M microsite launched yesterday: the first X-models from the Motorsport division will output 550 horsepower.

Some of you that develop websites might know that each page has keywords associated with the subject discussed, an effort that helps certain pages rank higher in search engines.

bmw x6 m photos 001 498x331

Here is what the BMW X5 M and X6 M minisite reveals:

Crafted at M, SAV, SAC, Sports Activity Vehicle, Sports Activity Coupe, E70 M, E71 M, X5M, X5 M, X6M, X6 M, M GmbH, BMW M, discussion, behind the scenes, news, spyshots, spyshot, prototype, disguise, disguised, testing, Nordschleife, Nürburgring, report, blog entry, image material, press, press release, eight-cylinder engine, V8, Twin Scroll Twin Turbo, 550 bhp, performance, motorsport, sport, dynamics, xDrive, X-Drive, all-wheel, Adaptive Drive, HUD, Head Up Display, dynamic, sophisticated, feedback, gills, lightweight, spaciousness

Many of these keywords listed above represent certain features that will be available in the X5 M and X6 M, many of them mentioned by us before:

  • all-wheel drive – checked
  • Adaptive Drive – new to us and similar to the technology in the new 7 Series
  • Head Up Display – new again, but somewhat expected
  • eight cylinder engine – checked, we mentioned it several times before
  • V8 – checked again
  • Twin Scroll Twin Turbo – checked, and also mentioned in the official BMW X5 M teaser
  • 550 horsepower – in our last article, we mentioned that the X5 M will have between 550 and 580 horsepower, so it seems like we were…pretty close.

Now here is something that I’ve been wondering since Ben from Jalopnik told me about this: could this be the “famous” creative marketing from BMW, hidden “Easter eggs” which seem to be more and more popular? If that’s the case, and not a mistake made by the developer, then once again, great job BMW for thinking outside the box. In the past year or so, they have done an amazing job releasing teaser videos, photos and sometimes leaking small information that created buzz around a product.

Yes, we’re guilty of creating even more hype, but these things are quite exciting for us, the true BMW fans. Whoever runs the marketing department there, I have one thing to say: Kudos!

BMW X6 M Photo Gallery

BMW X5 M Photo Gallery

9 responses to “BMW X5 M and X6 M to get 550 horsepower?”

  1. Matski says:

    LOL, the way M sum them self up “dynamic, sophisticated, feedback, gills, lightweight”… oh yeah gotta have the gills! It aint an M-car without gills!

  2. Gord says:

    If you read the Autobild article (or translate it), it also mentions 550 HP.

  3. L1ndja says:

    Im very confident this motor will future in the next M5 aswell

  4. Miles Ransom says:

    if the X6 xdrive50i can get to 60 in 4.8 seconds with 400 hp, imagine how quick to 60 the M will be!!

  5. Doug says:

    Isn’t this diluting the M brand a bit?

    • Horatiu B. says:

      @Doug, is it? I think it’s a step forward and it will offer the M-experience to people that don’t want the current M cars. Lots of people still enjoy space, comfort and AWD, so isn’t wise to offer M to them as well?

  6. BMWDriver says:

    As a proud owner of the X6 50i, I have no doubt in my mind that the X6/5 M will be a success.
    With the way the X6 performs, it will be hard to see these new M vehicles being second best.

  7. Mchump says:

    The economy is doing so well and gas prices is cheap. I’m going to buy me 20 of these @ 100K each!!!!!!!

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