BMW X5 M and X6 M to get 550 horsepower?

Rumors | March 5th, 2009 by 9
bmw x6 m photos 001 BMW X5 M and X6 M to get 550 horsepower?

Our friends at Jalopnik found a “hidden gem” in the source code of the BMW X5 M and X6 M microsite launched yesterday: the first …

Our friends at Jalopnik found a “hidden gem” in the source code of the BMW X5 M and X6 M microsite launched yesterday: the first X-models from the Motorsport division will output 550 horsepower.

Some of you that develop websites might know that each page has keywords associated with the subject discussed, an effort that helps certain pages rank higher in search engines.

bmw x6 m photos 001 498x331 BMW X5 M and X6 M to get 550 horsepower?

Here is what the BMW X5 M and X6 M minisite reveals:

Crafted at M, SAV, SAC, Sports Activity Vehicle, Sports Activity Coupe, E70 M, E71 M, X5M, X5 M, X6M, X6 M, M GmbH, BMW M, discussion, behind the scenes, news, spyshots, spyshot, prototype, disguise, disguised, testing, Nordschleife, Nürburgring, report, blog entry, image material, press, press release, eight-cylinder engine, V8, Twin Scroll Twin Turbo, 550 bhp, performance, motorsport, sport, dynamics, xDrive, X-Drive, all-wheel, Adaptive Drive, HUD, Head Up Display, dynamic, sophisticated, feedback, gills, lightweight, spaciousness

Many of these keywords listed above represent certain features that will be available in the X5 M and X6 M, many of them mentioned by us before:

  • all-wheel drive – checked
  • Adaptive Drive – new to us and similar to the technology in the new 7 Series
  • Head Up Display – new again, but somewhat expected
  • eight cylinder engine – checked, we mentioned it several times before
  • V8 – checked again
  • Twin Scroll Twin Turbo – checked, and also mentioned in the official BMW X5 M teaser
  • 550 horsepower – in our last article, we mentioned that the X5 M will have between 550 and 580 horsepower, so it seems like we were…pretty close.

Now here is something that I’ve been wondering since Ben from Jalopnik told me about this: could this be the “famous” creative marketing from BMW, hidden “Easter eggs” which seem to be more and more popular? If that’s the case, and not a mistake made by the developer, then once again, great job BMW for thinking outside the box. In the past year or so, they have done an amazing job releasing teaser videos, photos and sometimes leaking small information that created buzz around a product.

Yes, we’re guilty of creating even more hype, but these things are quite exciting for us, the true BMW fans. Whoever runs the marketing department there, I have one thing to say: Kudos!

BMW X6 M Photo Gallery

BMW X5 M Photo Gallery

BMWBLOG

NEWSLETTER