ReachNow Residential

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BMW’s ReachNow car-sharing service hits 40K members

As it reaches 40,000 members, BMW’s ReachNow car sharing program is preparing to enter a new phase. According to Steve Banfield, CEO of ReachNow, Seattle will be one of the first places people get to try out…

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BMW launches ReachNow Residential program

BMW’s ReachNow program, currently available in Seattle, Portland and New York City, launches a new innovation – ReachNow Residential. Due out on December 8, the Residential program will tie a designated small fleet of vehicles…