25 Years of the Modern MINI: How the 2001 Reboot Changed BMW Group
MINI’s modern era began April 26, 2001 at Plant Oxford. A look back at the BMW-era reboot—from Paris 2000 to global production
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How BMW Turned MINI From a Struggling Brand Into a Premium Small-Car Icon
BMW’s bold revival of MINI in the early 2000s transformed it from a fading nameplate into the first premium subcompact, powered by smart design and marketing.
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