How BMW Kept the MINI Alive — And Why it Actually Worked
A quarter century after Plant Oxford opened, the go-kart feeling is still there — now in an EV.
25 Years of the Modern MINI: How the 2001 Reboot Changed BMW Group
MINI’s modern era began April 26, 2001 at Plant Oxford. A look back at the BMW-era reboot—from Paris 2000 to global production
This Forgotten MINI Concept Could Have Changed Small Cars Forever
Before BMW launched the retro-styled MINI in 2001, it considered a radically different design—the 1997 MINI Spiritual Concept. With a rear engine and futuristic packaging, it quietly shaped the brand’s future.
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