Jump for Joy

BMW. Physics lesson: Joy is Futureproof

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics….

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BMW introduces Joy campaign to its Olympic marketing efforts

BMW of North America today launched its largest brand awareness campaign in its history ā€“ ā€œStory of Joy.ā€ The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…

BMW. Jump for Joy. Part 2 – A “stab” at Audi

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is,…