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DriveNow program expected to be profitable this year

Car sharing venture DriveNow, a partnership between BMW and European rental company Sixt AG, is expected to be profitable this year. The joint venture kicked off two years ago as a competitor to Daimler’s Car2go…

DriveNow CarSharing BMW Sixt 021 750x500

BMW Car Share Program: 70 ActiveE vehicles in San Francisco

BMW is bringing its DriveNow car sharing program to San Francisco. DriveNow is the first car sharing concept to place an emphasis on efficient premium vehicles and comprehensive service, and the first luxury automaker to…

DriveNow: BMW and Sixt Joint Venture for premium car sharing