BMW hybrid

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BMW iPerformance Models Will Have Special Badging

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…

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Column: The Future of the Electric car is dim

I know we’ve all heard the headlines before: “The future of the electric car dims.” Nearly every OEM has dedicated a car to an electric platform. BMW has embraced hybrid and electric vehicle technology taking…

DontBlogAboutThis: New BMW Teaser – Cooconing

The now famous viral from BMW, DontBlogAboutThis, has uploaded a new teaser video of the BMW hybrid concept that will be unveiled at the Paris Motor Show. The last video continues to show us the…

BMW Files Patent for Split Engine Hybrid