BMW hybrid

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BMW iPerformance Models Will Have Special Badging

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…

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Column: The Future of the Electric car is dim

I know we’ve all heard the headlines before: “The future of the electric car dims.” Nearly every OEM has dedicated a car to an electric platform. BMW has embraced hybrid and electric vehicle technology taking…