BMW Genius Everywhere

bmw genius1

BMW Genius Program rolls out in the UK

BMW has started the national roll-out of a ‘BMW Genius’ program at UK dealerships following a highly successful pilot scheme in 2012. Each BMW Genius will be steeped in the increasingly sophisticated technologies and personalisation…

bmw genius

Meet the “BMW Genius Everywhere” program

At the end of 2013, BMW will introduce to the market the first electric vehicle to emerge under the BMW i umbrella. BMW’s i3 city car will cater to a new demographic therefore presenting new…