BMW Customization

BMW chief financial officer Nicolas Peter told Financial Times the company will reduce the number of available combinations.

By Adrian • November 17, 2021

BMW Motorrad Spezial. Customisation ex works is BMW Motorrad’s response to the ever increasing customer demand for individualization.

By Horatiu Boeriu • July 7, 2017

BMW's own company, MINI, offers an extensive amount of car customization for its customers. Should BMW do the same?

By Nico DeMattia • February 9, 2016