BMW to offer fewer customization options as cost-cutting measure
BMW chief financial officer Nicolas Peter told Financial Times the company will reduce the number of available combinations.
BMW chief financial officer Nicolas Peter told Financial Times the company will reduce the number of available combinations.
BMW Motorrad Spezial. Customisation ex works is BMW Motorrad’s response to the ever increasing customer demand for individualization.
BMW's own company, MINI, offers an extensive amount of car customization for its customers. Should BMW do the same?