BMW Brand Value

A lot was said, recently, of BMW losing its sales crown to Mercedes-Benz. The Bavarians have been slowly bleeding sales to the three-pointed star for some time now. Mercedes’ recent influx of new models has…

This year’s BrandZ Top 100 Most Valuable Global Brands found things almost unchanged from BMW’s perspective. The Bavarian brand was ranked the second most valuable of its kind in the world, being only outshined by…