BMW Active Sound

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New BMW M3 and BMW M4 make use of Active Sound

Over the last 24 hours several contradicting reports appeared in relation to the use of Active Sound in the new BMW M3 and M4. The artificial in-cabin sound has been used in all the recent…

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BMW gives MINI Diesel artificial V8 sound

Last month, BMW introduced their latest innovation to graduate from their Research and Development Center: BMW Active Sound. BMW engineers developed a technology that changes the way a driver perceives engine noise. Presented in a…