Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking for a pair of brothers or sister pairs with different…
“The concept cars at the Concorso d’Eleganza Villa d’Este represent a rare opportunity to see these prototypes in close proximity, outside the context of the dazzle of the international motor exhibition circuit, a chance to…
There’s a life long question that we’re faced with everyday: are pay services always better? Or are free apps just as good? I set out to answer just that. BMW has been selling Sirius Satellite Radio…
While all-wheel-drive, a higher ride height and four doors all play their part in shaping MINI’s new Countryman, the mission objective has always boiled down to one thing: space. As MINI’s younger customer base transitions…
The recently unveiled MINI Goodwood is just the first step in the Oxford-based brand to build a new offering within the ever growing MINI family. According to Autocar UK, the Goodwood name will serve as…
In just a few hours, we will take the reins of a new BMW 6 Series Convertible for a test drive from the beautiful Los Cabos, Mexico to La Paz. Earlier today, BMW hosted a…
MINI Connected gives drivers an even more intense experience of limitless driving fun, and allows that experience to be tailored to personal preferences and even shared with other users. Now the intelligent link-up of the…
It’s almost May which means time for the 2011 One Lap of America. For the last four years the BMW Performance Center has entered a vehicle in this grueling event, where entrants visit a variety…
Last summer, 3D Design, a local Japanese tuner, introduced an aero package for the new BMW 5 Series. But now, they return with a new kit, this time based on the M-Sport Package available for…
Dominique Gargiulo, head of marketing for M automobiles at BMW GmbH, talks about details and highlights ot the upcoming M Festival where BMWBLOG will be present as well. Mr Gargiulo, “The M Festival” – what is it…
