Interesting

The future for BMW is going to be interesting to watch unfold. The Bavarian brand that we’ve known for making simple sporty sedans and coupes is now treading into some very new waters and it’s…

While us enthusiasts are frothing at the mouth over cars like the new BMW M5, upcoming BMW 8 Series and soon-to-be revealed BMW Z4, the Bavarians are looking even further into the future. This sort…

Ian Robertson has left his position as Member of the Board of Management at the BMW Group. He’s left behind a lasting memory of an incredibly successful career, one that started at Austin Morris and ended…

MINI and London-based art practice United Visual Artists unveiled a new site-specific installation in Brooklyn this week, dubbed ‘Spirit of the City’. Set up at A/D/O, the creative space in Greenpoint, the installation probes the…

In a month, the BMW M8 GTE will be competing in what is probably the most iconic races in motorsport, the 24 Hours of Le Mans. On that day, June 15 to be exact, BMW…

Not too long ago, we learned of rumors that Alfa Romeo would be debuting a coupe version of the Giulia Quadrifoglio, to take on the BMW M4, and a larger SUV than the Stelvio, to…

Let me preface this by saying I’ve never driven a motorcycle, never been on one at all and don’t have any plans to. The idea of actually riding one terrifies me. However, I also love…

Car sharing is regarded by many as the next logical step in the evolution of how we use our mobility solutions. Sharing cars between a number of people definitely seems like a cost-effective solution but…

ReachNow, BMW’s car sharing service, is now available in four campuses in Hillsboro, OR for 20,000 Intel employees, following a partnership signed by the two companies. The agreement offers the cars from ReachNow free parking…

The LeMay Museum will be the host of the Heroes of Bavaria Collection starting this weekend, with iconic race cars from BMW’s Motorsport history to be displayed thanks to a collaboration with BMW Car Club…