The LeMay Museum will be the host of the Heroes of Bavaria Collection starting this weekend, with iconic race cars from BMW’s Motorsport history to be displayed thanks to a collaboration with BMW Car Club…
Being a car enthusiast isn’t about memorizing specs, bragging about power or trying to be the best at anything. Being a car enthusiast is about experiencing cars, any sort of car, as long as it…
BMW’s newest EV project is the iX3, a fully-electric SUV based on the current BMW X3. It’s significantly different from its BMW i3, which is a bespoke electric car built on a carbon fiber structure….
Now that the BMW i8 Roadster is out, people are praising BMW’s design approach once again. Admittedly, compared to the Coupe, not much has changed, but as the saying goes, the Devil is in the…
The BMW M1 is one of the most mysterious cars to ever come from Germany. It’s also one of the most desirable, thanks to its rarity, its checkered history and the fact that it also…
It may seem like BMW’s ConnectedDrive system has just been launched but it has actually been around for 20 years today, prompting the Germans to celebrate the occasion. The precursor to today’s ConnectedDrive system was…
BMW is announcing a new exhibition today, celebrating inspirational stories of women from around the world. “200 Women Who Will Change the Way You See the World” is a free photo exhibition designed to provoke…
Robert Irlinger is the head of the BMW i Product Line. He is the man who oversaw not only the creation of the BMW i8 Roadster but also the new BMW i8 Coupe, i3 and…
BMW is changing the way it’s doing business and that will become more apparent in the following years. The German company realized that personal ownership of cars might not work in the future and an…
BMW is currently going through a deep change, moving away from the traditional ‘automaker’ label and turning into a ‘technology company’. That implies applying the ACES strategy which demands innovative approaches in all fields, including…
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