Interesting

A Controversial ///Moniker

The new 1 series based ///M car is sure to be quick with very lightweight components and even more power on tap. Current spy shots look promising with muscular rear wheel fenders and massive brakes…

Origins of the BMW Roundel

The Origins of DesignworksUSA’s Heritage

  DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased from Chuck Pelly by BMW. So who is Chuck…

Column: Spark Plugs – Who Needs Them?

There are moments of clarity in life when you realize that some things you were reliant upon are no longer needed. Take for instance, the ‘Thigh Master.’ Popularized in America during the 1990’s, infomercials went…

Editorial: Bangle’s Legacy

Regardless of popular sentiment, from either pole, Chris Bangle has had a significant impact on BMW. His retirement in March of 2009 marked the end of a decade and a half of service designing automobiles…

Column: When a Supplier Is More Than a Supplier

Floating below the surface of the news that Magna International is in negotiations to purchase Opel is Magna’s future relationship as a Tier 1 supplier to other auto manufacturers. If Magna was strictly a parts…

It Was Fifty Years Ago Today . . .

In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury and economy, and there was no middle ground. In addition…