News
Following the introduction of the full LED headlight, laser light is the next logical step in the development of vehicle headlight technology. BMW is planning this step, thus further expanding its lead in innovative light…
Horatiu Boeriu / September 1, 2011
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BMW of North America today announced the naming of MDC Partners’ Kirshenbaum Bond Senecal + partners (kbs+p) of New York City as its lead agency for national brand creative and regional and dealer creative work…
Horatiu Boeriu / August 26, 2011
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By offering the new free BMW and MINI tyre warranty, the BMW Group is again affirming the confidence and peace of mind offered by the sustainable quality of tyres sold through its dealer network in…
Horatiu Boeriu / August 22, 2011
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Munich. BMW ConnectedDrive offers innovative services and features for establishing intelligent networks between the driver, the vehicle and the world at large, enabling BMW customers to enjoy unparalleled comfort, Infotainment and safety while on the…
Horatiu Boeriu / August 15, 2011
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BMW Financial Services Creates “The Ultimate Drive” Mobile App
by Horatiu Boeriu / Date: August 10, 2011
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BMW announces today a new enhancement to the ConnectedDrive system. The “Text-to-Speech” feature for Facebook and Twitter with their community news and comments (i.e. all Facebook and Twitter messages) now have an associated “play button”…
Manny Antunes / August 9, 2011
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Let’s take a look at the BMW Group’s report card for the first 6 months of 2011 and see how they fared so far. The results might surprise you. With concerns ranging from the sizeable…
James Bachici / August 5, 2011
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Richmond Hill, ON – BMW Group Canada (BMW and MINI brands combined) reported 2,867 retails in July, an increase of 14.1 per cent over July, 2010. A total of 19,761 units have been sold so…
Shawn Molnar / August 4, 2011
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BMW announced today further investment in two new workforce programs and additional jobs. This announcement supports BMW’s commitment to America through sustainable growth at its South Carolina plant. Harald Krueger, BMW Group Board Member responsible…
Horatiu Boeriu / August 4, 2011
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Munich/Washington, DC. – July 29, 2011… The BMW Group is in agreement with the direction outlined today by President Obama and his Administration on proposed new fuel economy standards for the period 2017 – 2025….
Horatiu Boeriu / July 30, 2011
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BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman,…
Horatiu Boeriu / July 28, 2011