Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Teaser Video: BMW M5. Green Hell Drive and Fly

Teaser Video: BMW M5. Green Hell Drive and Fly

Last month, BMW M Power opened the registration gates for an exclusive and unique event. Thousand of M fans and not only already registered for the new BMW M5 at http://www.m-power.com, and six of them…

Videos: 2012 BMW Z4 sDrive28i with four-cylinder engine

Videos: 2012 BMW Z4 sDrive28i with four-cylinder engine

Starting this fall, BMW of North America will introduce an update to the BMW Z4 sDrive28i model. The change comes from underneath the hood where BMW replaces the six-cylinder natural aspirated engine with a new…

BMW: "X1 is indefinitely postponed for US market"

BMW: “X1 is indefinitely postponed for US market”

At a recent BMW event, we learned that for now, the BMW X1 has been indefinitely postponed in the United States. In the following days, we learned through unofficial channels that the entry-level Sports Activity…

New free BMW and MINI tire warranty in Europe

Video: 2012 BMW 650i Coupe with M-Sport Package

Video: 2012 BMW 650i Coupe with M-Sport Package

A new video commercial of the new 2012 BMW 650i Coupe was filmed during the U.S. press launch of the high-end coupe. The video features a Vermillion Red 650i Coupe with the aggressive and imposing…

Video: 2012 BMW M5 on track at Laguna Seca

Video: 2012 BMW M5 on track at Laguna Seca

At Laguna Seca, BMW introduced to the US market the new 2012 BMW M5. While no test drives were scheduled this week in the M5, a few lucky BMW personnel had the unique opportunity to…

ALMS 2011: 2-3 Finish for BMW RLL at Road America

Although a third consecutive GT victory at Road America was not to be, BMW Team RLL ended today’s American Le Mans Series Road Race Showcase with a double podium finish. In what was a very…

Ultimate Photo Gallery: 2012 BMW 650i Coupe

Ultimate Photo Gallery: 2012 BMW 650i Coupe

BMWBLOG takes the new 2012 BMW 650i Coupe through sunny coasts of California. We started off in Carmel Valley heading towards San Francisco through some twisty and fun back roads. The second addition to the…

Video: A lap in BMW's self-driving 3 Series

Video: A lap in BMW’s self-driving 3 Series

A few selected journalists were invited at Laguna Seca for a session aboard the M lineup available in the United States. The attraction of the day was not the 1 Series M Coupe as one…

Video: BMW Performance Driving School

Video: BMW Performance Driving School

Our friends over at Automotive Rhythms spent some time down at the BMW Performance Driving School in South Carolina. The BMW Performance Delivery Center in Spartanburg offers quite a few exciting driving courses, from the…