Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Java Green 2014 BMW M6 Coupe Competition Package

Java Green 2014 BMW M6 Coupe Competition Package

“Think amphibian” was the advice given to BMWBLOG by Century West BMW’s General Sales Manager, Chris Marino, when he rolled out an exclusive Dakar Yellow BMW M5 just last week. Green, was an easy-enough choice,…

BMW X4 Online Configurator

BMW X4 Online Configurator

The online configurator for the BMW X4 is now available. The color palette is pretty standard on the X4, similar to the other X-models. The second Sports Activity Coupe can be ordered in Mineral White,…

Real Life Photos: 2015 BMW X4

The Gear We Use For Photoshoots And Auto Shows

Every year, we spend many days on the road covering exclusive BMW news. From auto shows and press car launches, to test drives and lifestyle events, the BMWBLOG team aims to cover anything and everything…

Photoshoot: 2014 BMW M6 Coupe in Sakhir Orange

Photoshoot: 2014 BMW M6 Coupe in Sakhir Orange

BMWBLOG just returned from California where for two weeks we have tested the 2014 BMW M6 Coupe. Painted in the beautiful Sakhir Orange color and featuring the Competition Package, the M6 Coupe has proven to…

2014 Geneva Motor Show: Hamann BMW X5

2014 Geneva Motor Show: Hamann BMW X5

Not just AC Schnitzer showcased their BMW X5 tuning program, but also the other important German tuning shop, Hamann. The renowned company unveiled at the 2014 Geneva Motor Show their improved BMW X5. The X5…

Live Photos: AC Schnitzer F15 BMW X5

Live Photos: AC Schnitzer F15 BMW X5

The F15 BMW X5 by AC Schnitzer comes to Geneva to showcase the tuning capabilities of BMW’s top Sports Activity Vehicle. The upgrades for the F15 X5 give the car both a more aggressive look…