Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW X4 Video from 2014 New York Auto Show

The new BMW X4 launches today at the 2014 New York Auto Show. While at the BMW stand, we took a walkaround video of the second Sports Activity Coupe. BMW X4 offers a unique and…

2014 NYIAS: BMW 4 Series Gran Coupe

2014 NYIAS: BMW 4 Series Gran Coupe

After its world premiere in Geneva, the 2014 BMW 4 Series Gran Coupe has its U.S. debut at the 2014 New York Auto Show. BMW’s first midsize four-door coupe takes the front stand at the…

2014 NYIAS: BMW i8 in Protonic Blue

With just a few months before its market launch, the new BMW i8 continues its auto show tour. The 2014 BMW i8 in Protonic Blue takes the stage in New York to showcase the latest…

2014 NYIAS: ALPINA B6 Gran Coupe

2015 BMW 228i Track Handling Package - FIRST VIDEO

2015 BMW 228i Track Handling Package – FIRST VIDEO

Yesterday, BMW of North America announced the availability of the all-new Track Handling Package for the 2015 BMW 228i Coupe. The Track Handling package includes the M Adaptive Suspension, Michelin Pilot Super Sport tires on…

INTRODUCING THE NEW 2014 MINI COUNTRYMAN

INTRODUCING THE NEW 2014 MINI COUNTRYMAN

New version of the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive; new MINI Countryman (combined fuel consumption: 7.1- 4.2 l/100 km, combined CO2 emissions: 165 – 111 g/km)…

F82 BMW M4 Coupe Start and Rev - VIDEO

F82 BMW M4 Coupe Start and Rev – VIDEO

At the 2014 Long Beach Grand Prix, BMW brought out their new F82 M4 Coupe. A reader, Brian Zuk, managed to capture the engine sound of the new M4. After ditching the amazing V8 naturally-aspirated…

BMW M4 Coupe with M Stripes – SPOTTED

In the heart of Munich, a reader of Bimmertoday spotted a new BMW M4 Coupe prototype with the M stripes and black kidney grilles. The car can also be seen with blacked out wheels. The…