Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2015 BMW M4 Coupe Austin Yellow - Photoshoot

2015 BMW M4 Coupe Austin Yellow – Photoshoot

Getting behind the wheel of the new BMW M4 Coupe is something no one can’t pass on, and this year, we’ve been fortunate enough to spend quite some time with the first M4 Coupe and…

2014 SEMA – Day 1 Photos

BMW CEO Says Chinese Auto Boom is Ending

BMW CEO Says Chinese Auto Boom is Ending

During the quarterly conference call, BMW CEO Norbert Reithofer said that Chinese booming car market is slowing down as it becomes more mature. “The general market development in China is normalizing,” said Norbert Reithofer during…

2015 Yahoo Autos Green Car of the Year: BMW i3

Yahoo Autos names the BMW i3 as the Green Car Of The Year. Furthermore, Yahoo labels the i3 “The most radical vehicle to emerge from any automaker in the past year — and likely the…

F86 BMW X6 M: First Real Life Photos

F86 BMW X6 M: First Real Life Photos

Ahead of its world debut at the 2014 LA Auto Show, the new F86 BMW X6 M was spotted, fully uncovered, in the heart of Munich. The model spotted comes with the Mineral White paint color,…

BMW Group achieves a strong 2014 third quarter

The BMW Group continued to perform well in both the third quarter and the first nine months of 2014, posting growth in its sales volume, revenues and group earnings figures and underlining its leading position…