Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Video: Bimmerworld driver Seth Thomas Daytona Outlap

Video: Bimmerworld driver Seth Thomas Daytona Outlap

Seth Thomas takes us for ride around Daytona International Speedway at the 2012 Roar Before the 24 in the #82 BimmerWorld 328i. Video is from paddock to pit and directly out to the historic track….

740 units of BMW 1M sold in United States

740 units of BMW 1M sold in United States

In an interview today with BMW M brand Manager, Matt Russell, we learned that the sport division produced 740 units for the U.S. customers. Essentially there were 739 “baby-Ms” sold to customers and one Valencia…

2012 Detroit Auto Show: BMW ActiveHybrid 3

2012 Detroit Auto Show: BMW ActiveHybrid 3

The BMW ActiveHybrid 3 made its North American debut at the 2012 Detroit Auto Show. In early 2013, BMW will bring to market the first hybrid version of the popular 3 Series model. Even though…

2012 Detroit Auto Show: BMW i8

2012 Detroit Auto Show: BMW i8

The BMW i8 continues its world tour and today landed in Detroit where the hybrid sportscar was the centerpiece at the BMW display. According to the company, the i8 will set a benchmark in the…

2012 Detroit Auto Show: BMW Shows the F30 3 Series M Sport

2012 Detroit Auto Show: F30 BMW 3 Series

2012 Detroit Auto Show: F30 BMW 3 Series

The new 2012 BMW 3 Series made its U.S. debut today at the Detroit Auto Show. The midsize sedan will show up in showrooms next in two flavors: the 328i and the more powerful 335i….

2012 ActiveHybrid 5 starts at $61,845 in the U.S.

2012 ActiveHybrid 5 starts at $61,845 in the U.S.

On the occasion of the North American International Auto Show, BMW today announced the retail pricing of the new 2012 BMW ActiveHybrid 5. The M.S.R.P. will be $61,845 (including the $895 Destination and Handling charge)….

2012 Detroit Auto Show: Live Coverage by BMWBLOG

Today, the 2012 Detroit Auto Show will open the doors to nearly 5,000 journalists from over 50 countries. This year’s show is announcing to be one of the most spectacular shows in the past years…

2012 Daytona: Day 2 - Night Practice

2012 Daytona: Day 2 – Night Practice

No fog was to be found on the second day of testing at the Roar Before the 24 at Daytona International Speedway. Morning sessions were fast and furious as teams wanted to spend day two…

Video Ad: “Ultimate Driving Machine”

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…