IAA 2011: Maserati unveils made-in-Detroit SUV

Auto Shows | September 20th, 2011 by 12
maserati suv 08 750x500 IAA 2011: Maserati unveils made in Detroit SUV

The Maserati Kubang SUV marks the beginning of a new chapter for the Italian automaker. Known for its super sporty and luxurious vehicles, Fiat-owned Maserati …

The Maserati Kubang SUV marks the beginning of a new chapter for the Italian automaker. Known for its super sporty and luxurious vehicles, Fiat-owned Maserati unveils at the 2011 Frankfurt Auto Show their first Sports Utility Vehicle that will enter a crowded segment with BMW, Mercedes, Audi or Porsche offering their own mature products.

This isn’t the first time Maserati unveils the Kubang. Back in 2003 at the Detroit Auto Show, the automaker introduced the SUV in conceptual with the same naming convention.

Maserati says the new Kubang’s “style, engine, suspensions, brakes, handling and performance will all be 100% Maserati in picture-perfect continuity with the brand’s core values of sportiness, style, elegance, luxury, performance and craftsmanship.”

maserati suv 04 655x436 IAA 2011: Maserati unveils made in Detroit SUV

Historically, Maserati often used Ferrari engines in their vehicles, but according to the Italian company, a new generation of proprietary engines are being designed in Modena by Paolo Martinelli, known for its glorious work at Ferrari and Scuderia racing team.

The SUV will have an eight-speed transmission that the automaker said was developed in-house.

Maserati Kubang will be assembled in Detroit where the factory workers are building Jeep Grand Cherokees and Dodge Durangos.

maserati suv 01 655x436 IAA 2011: Maserati unveils made in Detroit SUV

The Italian luxury automaker follows the steps of BMW and Porsche, both criticized for their decision to introduce an SUV in their line-up, a move that turned out to be very successful for the German companies. A A spokesman for Maserati says other automakers have proven that having an SUV in the lineup doesn’t necessarily ruin a brand’s performance image and the Kubang will prove that.

No news yet on the launch date.

 

12 Responses to “IAA 2011: Maserati unveils made-in-Detroit SUV”

  1. La Ma says:

    X6 replica and not even a good one.  Looks weird from every angle. No harmony in the design, lots of  lines but they don’t create a nice flow.

    Isn’t bungle working for the maserati team ? 

  2. La Ma says:

    X6 replica and not even a good one.  Looks weird from every angle. No harmony in the design, lots of  lines but they don’t create a nice flow.

    Isn’t bungle working for the maserati team ? 

  3. Tom says:

    I suppose here is where you can tag “Imported from Detroit.”

  4. Adam says:

    Good God! and people say Porsche and BMW M have gone “non traditional”

    This I am sure will piss off many Italian car fans, I am a huge fan of Italian exotics, but I had heard of this
    car long before now and… to be honest what else can we expect? being co owned by an American company this was inevitable.  I suppose if this car were made in Modena and all of its parts (sans the jeep chassis) came from Italy we could live with it, but its starting to sound like except for the engine and leather its all American, and I hate to bash on the USA but Americans can’t emmulate what other countries have done well, its ususally a disaster i.e. the Chrysler TC by Maserati and Barack Obama’s take on socialized medicine. 

  5. Adam says:

    Good God! and people say Porsche and BMW M have gone “non traditional”

    This I am sure will piss off many Italian car fans, I am a huge fan of Italian exotics, but I had heard of this
    car long before now and… to be honest what else can we expect? being co owned by an American company this was inevitable.  I suppose if this car were made in Modena and all of its parts (sans the jeep chassis) came from Italy we could live with it, but its starting to sound like except for the engine and leather its all American, and I hate to bash on the USA but Americans can’t emmulate what other countries have done well, its ususally a disaster i.e. the Chrysler TC by Maserati and Barack Obama’s take on socialized medicine. 

  6. kolbasz says:

    Dear Meserati,

    you suck.

  7. Br says:

    The back just looks like Audi A5 and the headlights is the combination of both audi and mercedes benz, total failure!

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