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BMW Launches BMW X3 Customer Video Portal: Consumers Can Watch Production of Their Custom-Made BMW X3

BMW X3 | January 20th, 2011 by 5
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Press Release: Starting on January 20, BMW customers will have unique access to the creation of their custom-made BMW X3 vehicles via an online video …

Press Release: Starting on January 20, BMW customers will have unique access to the creation of their custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC.

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW Launches BMW X3 Customer Video Portal: Consumers Can Watch Production of Their Custom Made BMW X3

Customers can view the footage by creating a My BMW account on bmwusa.com and entering their X3 order number or VIN. Using seven cameras in BMW’s South Carolina plant, BMW deliver X3 customers with video that tracks their vehicle through the various stages of final assembly. The video does not have an expiration date, giving consumers round-the-clock access to the assembly footage, and the video can also be downloaded and shared with interested friends and family members.

Available this month, the new BMW X3 builds on the success of its first generation counterpart, offering drivers increased space, functionality, efficiency and comfort. The first BMW X model to be equipped with electro-mechanical power steering as standard equipment, the vehicle also offers owners the option of Dynamic Driving Control and BMW ConnectedDrive driver assistance systems.

  • http://www.allengmc.com/ Allen GMC

    That’s actually quite a good idea. I can imagine enthusiastic future owners logging on to see the status of their car being built. Web 2.0 is all about integrating the user and community building and this is just another extension; allowing the buyer to be actually part of the building process of their car.

  • Additus

    I have a BMW account on bmwusa.com and entered my ordered X3 VIN, but my car could not be found. Tested with the production number with the same result. My car should be delivered in the end of March. Is this not for European customers?

  • Mr Mike

    To Custom build your vehicle on BMW’s Website and track it’s progress online is a great experience. They even offer complimentary vehicle delivery at the plant in Spartansburg SC.

  • Pingback: Bmw View Production | BMW Photos Blog

  • Linda

    I can’t wait to watch my X3 getting built!!! woohoo

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