The Hire

With just weeks to go before the seventh-generation BMW 5 Series Sedan reaches dealerships on February 11, 2017, international communications are entering a decisive stage. At the center of the campaign is the new TV…

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…