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BMW Films The Escape 8 750x500

The History of BMW Films

In an age where YouTube is filled with automotive content, BMW’s new film, “The Escape”, has already clocked up nearly 5 million views on BMW USA’s channel. That’s double the amount of views Chris Harris’…

BMW pulls back into Hollywood

Six years ago, BMW left the Hollywood entertainment business. Back in 1995, BMW used the James Bond “GoldenEye” movie to generate buzz around the launch of the Z3 roadster. Pierce Brosnan’ 007 character jumped over…

Video Collection: BMW Films – The Hire