In the late 1990s, the MINI brand stood on uncertain ground. The original Mini had become a cultural icon, but its days were numbered. Under BMW ownership, Rover was tasked with exploring how the Mini…
When MINI revealed the Concept Frankfurt at the 2005 Frankfurt Motor Show, it was marking two milestones at once: the 45th anniversary of the 1960 Mini Traveller and the brand’s own modern rebirth, which had…
Back in 2016, MINI unveiled the Vision NEXT 100, a futuristic concept designed not to preview the next year’s model but to imagine what personal mobility might look like decades from now. Created as part…
In 2011, the automotive market found itself at a interesting crossroads. On one side, compact and city-friendly cars were enjoying considerable popularity, especially in densely populated European cities. Models like the SMART Fortwo and the…
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