Tag Archives: Hyundai Genesis

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Another BMW engineer defects to Hyundai to work on future Genesis models

News | November 2nd, 2017 by Horatiu Boeriu

After the departure of the long-time BMW M executive Albert Biermann to Hyundai, the South Korean brand makes another hiring from Munich.¬†Hyundai Motor has announced …

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Hyundai’s Genesis brand will offer a competitor to BMW 3 Series, Audi A4, Mercedes C-Class

News | November 23rd, 2015 by Horatiu Boeriu

Hyundai Motor America CEO Dave Zuchowski says the South Korean automaker will offer a sedan to compete with the BMW 3 Series, Audi A4 and …

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Hyundai going after BMW with a 3 Series rear-wheel drive competitor

Rumors | February 28th, 2011 by Horatiu Boeriu

From a small automaker geared towards the general masses, the South Korea-based Hyundai has been shifting their strategy towards premium products. Company’s Genesis Coupe model …

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Now Hyundai Challenges MINI To A Duel

MINI | June 19th, 2010 by Horatiu Boeriu

Are the MINI’s effective viral marketing skills turning against them? After successfully creating buzz all over the web with their open invitation to race the …