The BMW Performance Center, unveiled in 1999 in Spartanburg, South Carolina is perhaps the best place in the United States to celebrate the BMW spirit, …

BMW releases a new video showcasing their Performance Parts. Last year, BMW aggressively started to promote their BMW Performance offerings and the video campaign began …

Every year, Geneva Motor Show hosts for BMW the launch of new Performance Accessories meant to increase the performance and the looks of several BMW …

Many BMW fans are known for being adventurous when it comes to modding their own cars, from aesthetic upgrades to performance parts and upgraded interiors. …

Rumor on the street is that BMW is making a push for their Performance Parts program. In a video released yesterday, BMW gives us a …

Press Release: BMW of North America has announced three BMW Performance aerodynamic accessories for the M3 Coupe, Sedan, and Convertible. The new rear deck lid …

A member of the forum Bimmerpost, vgame64, sat down with BMW’s latest manager in their BMW Performance department, Eric Riehle. Back in 2007, BMW USA …