Tag Archives: BMW joy

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“The ultimate driving machine” slogan makes a comback

News | January 6th, 2012 by Horatiu Boeriu

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new …

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BMWNA official statement on the seperation from GSD&M Idea City

Interesting | October 23rd, 2010 by Horatiu Boeriu

Yesterday, the headlines in the marketing world was kept by the separation announcement between BMW and GSD&M Idea City agency, based in Austin. After five …

GSD&M Idea Agency and BMW Part Ways After Five Years

Featured Posts, News | October 22nd, 2010 by Horatiu Boeriu

After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death …

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Interview: Dr. Oetker Speaks of Joy

Others | February 22nd, 2010 by Hugo Becker

  I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! …

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