Tag Archives: BMW Genius

bmw genius program

BMW aims for 500 geniuses employed at 339 U.S. dealerships by year-end

BMW i | November 27th, 2014 by Horatiu Boeriu

By the end of 2014, BMW plans to have 500 geniuses employed at its 339 U.S. dealerships. The BMW i Genius idea is a play …

bmw genius program

BMW Product Geniuses boost profit and customer satisfaction

BMW i | April 19th, 2014 by Horatiu Boeriu

In 2012 BMW has started a pilot of the ‘BMW Genius’ program. At the time, the pilot was conducted at 10 BMW dealerships who collectively …

bmw genius

Meet the “BMW Genius Everywhere” program

Interesting | February 12th, 2013 by Horatiu Boeriu

At the end of 2013, BMW will introduce to the market the first electric vehicle to emerge under the BMW i umbrella. BMW’s i3 city …