Benoit Jacob

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BMW i8 Changed Car Design Constraints

The BMW i8 is currently one of the most awarded cars in the world. It’s universally admired and respected, as its world-class combination of performance, efficiency and beauty is something we had yet to see…

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BMW’s i3 interior is a winner

The i8 interior is very good, but the BMW i3 interior to me is the real winner. It’s just so different and refreshing and inspired.

BMWBLOG interviews Benoit Jacob, Head of Design BMW i