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BimmerToday will be sitting down for an interview with Dr. Klaus Draeger, Executive Vice President of BMW AG and R&D chief.
BMW i
Video: BMW i Series Press Conference
At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level, and in this case, this involves the premium electric market.
Behind the design of the new BMW sub-brand
Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles.
BMW i – BORN ELECTRIC
Saturday evening saw the launch of teaser communications for the new BMW i sub-brand. The new BMW i will sell the upcoming i3 and i8 models
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New BMW sub-brand: BMW i
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility.
BMW’s new sub-brand “i”. Mega City vehicle will be called “i3”, Vision is “i8”
BMW announces a new sub-brand: BMW i
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