Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2012 BMW 1 Series vs. E87 1 Series

2012 BMW 1 Series vs. E87 1 Series

The new 2012 BMW 1 Series is shaping up to be one of the most controversial BMW designs in the last few years, even passing the 5 GT. The new premium hatchback was unveiled earlier…

World Premiere: New 2012 BMW 1 Series

World Premiere: New 2012 BMW 1 Series

The new BMW 1 Series: the second generation of this pioneering premium compact range. Still the only rear-wheel-drive model in its class. Even more sporty and fuel-efficient than before, and significantly more comfortable and spacious….

BMW 6 Series Convertible by Hartge

BMW 6 Series Convertible by Hartge

German tuner Hartge reveals their own program for the new 2012 BMW 6 Series Convertible. As always, the Hartge upgrades focus first on the exterior and interior design with several specific elements. The respectable tuner…

BMW Ranked #1 in Social Media Aptitude by Digital Innovation Think Tank L2

May 2011: BMW Group Canada sales up 17.6%

BMW Group Canada (BMW and MINI brands combined) reported 3,366 retails for May 2011, an increase of 17.6 per cent over May 2010.  Strong sales of its 5 Series, 6 Series and X3 models, and…

BMW launches "Don’t Text and Drive" campaign

BMW launches “Don’t Text and Drive” campaign

BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message, all timed for the summer season and designed to raise awareness of the…

BMW launches revised BMW ConnectedDrive Online Guide

BMW launches revised BMW ConnectedDrive Online Guide

Pioneering concept: BMW ConnectedDrive as a personal assistant and adviser providing information when appropriate, anticipating when you might need help, and boosting sheer driving pleasure. With a range of driver assistance systems and mobility services…

BMW 328 Hommage - The Official Making-Of Video

BMW 328 Hommage – The Official Making-Of Video

BMW and director Philip Hodges take us behind the scene of the new BMW 328 Hommage. Centered around BMW Design and Christopher Wilson’s photoshoot, this glimpse into the makings of a great photo is not…

Video: Crafted at BMW M

Video: Crafted at BMW M

M stands for Motorsports, BMW’s historical passion. To emphasize the uniqueness of their M products, BMW releases a new video showcasing the M heritage. BMW M, also known as M-Technik or just “M” (for Motorsport)…