Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Financial Services Creates “The Ultimate Drive” Mobile App

BMW Financial Services Creates “The Ultimate Drive” Mobile App

Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its…

German TV commercial from 1950s: BMW Isetta

Have you ever wondered how car commercials looked back in the day? What about BMW TV commercials? A new video surfaces on Youtube showing the Isetta, a BMW iconic car. The TV commercial was shots…

New Spy Video: 2012 BMW 3 Series at Nurburgring

With just weeks before its official unveiling, BMW engineers continue to test the upcoming 2012 BMW 3 Series. A test mule was taken once again at the Nurburgring race track and was captured on video…

MINI USA Shows Latest Models at Pebble Beach

TVW Car Design takes BMW 1M at over 187 mph

The BMW 1 Series M Coupe offers from factory already a convincing performance, but for relatively little money, the owner can improve the performance considerably. TVW Car Design, Crailsheim-based German tuner, is now offering a…

Rumormill: BMW already considering an i4 and i5 models

BMW has recently unveiled the first “i” sub-brand models, the entry-level, mega city car i3, and the super sporty hybrid i8, but the company is on track to deliver more i-badged vehicles within the next…

BMW Team RLL Finish Third and Fourth at Mid-Ohio

BMW Team RLL Finish Third and Fourth at Mid-Ohio

Lexington, Ohio – Aug. 6, 2011… It was rain won and BMW Team RLL three and four as rain proved to be the ultimate winner of the American Le Mans Series Mid-Ohio Sports Car Challenge….

BMW M550d xDrive – 5 Series with tri-turbo engine?

As we just hit published on our BMW M3 tri-turbo engine story, another related report comes forward from our sister magazine BimmerToday and Motor-Talk. According to them, a label for brake pads received by a…