Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Photo Gallery: 2012 BMW 640d M-Sport Pack

Photo Gallery: 2012 BMW 640d M-Sport Pack

Now in its third generation, the new BMW 6 Series CoupĂ© takes the luxury 2+2 concept a step further by matching enhanced comfort and elegant design with sporting performance on a even higher level. The…

BMW M3 Coupé Chrome Bullet

At the BMW Welt in Munich, a new M3 made it to the showroom, but not just another M car. Dubbed BMW M3 Coupe Chrome Bullet, the special M3 is made, as you might have…

Head-Up Display 2.0 - Augmented Reality

Head-Up Display 2.0 – Augmented Reality

In 2004, BMW was the first automotive manufacturer to use a color Head-Up Display which projected driving-related information directly in the driver’s line of sight. The next generation Head-Up display arrived in 2011 and featured…

Bimmerstock 2011 Raise $57,000 for the Diabetes Research Institute

Video: BMW 640d with M-Sport Package

Launching in the UK on 15 October 2011, take a closer look at the exterior and interior of the new BMW 640d with M-Sport Package. The 640d model is powered the new in-line six-cylinder diesel…

Innovation Days Connected Drive 2011 - Dynamic Light Spot

Innovation Days Connected Drive 2011 – Dynamic Light Spot

Dynamic Light Spot – targeted light beam for improved safety. Spot on: BMW Night Vision of the next generation will feature the Dynamic Light Spot. Thanks to this targeted beam of light, pedestrians will become…

Video: 2012 BMW Z4 sDrive28i Dyno Test

Inside Line takes the Turbo-4 equipped 2012 BMW Z4 sDrive28i to the rollers. The Dyno test reveals that the new 2.0 liter TwinPower turbo four-cylinder engine outputs 233 rear wheel horsepower at 5350 rpm and…

BMW to separate MINI showrooms in Germany

Reuters UK reports on news from Germany stating that BMW dealerships will be aced to better segregate sales space between BMW and MINI products. The news came from BMW Germany sales chief Karsten Engel who…