Today, Rolls-Royce unveiled a special Dawn for renowned car collector Michael Fux that features a one of a kind color at the 2017 Pebble Beach Concours d’Elegance, the world’s premier celebration of luxury and automobiles. The color of Fux’s “Dawn in Fuxia” was inspired by fuchsia petals from the Pebble Beach lawns he presented to the Rolls-Royce Bespoke Design team a year ago when he took ownership of a highly personalized Dawn’s in the world in his eponymous colour “Fux Blue.” He then presented fuchsia petals from the Pebble Beach lawns to the Rolls-Royce Bespoke Design team with a challenge to them to create a second Bespoke Dawn. One year later he returns to Pebble Beach to see the end result in a familial ceremony presented by Rolls-Royce.

“When I commissioned my first Bespoke Rolls-Royce in 2005, I wanted something completely different than any of the other cars commissioned at the time. I knew the designers had a lot of creativity that I wanted to explore,” said Mr. Fux. “I love the heritage of the Rolls-Royce brand and I love these cars. I always challenge my fellow owners to push the Bespoke envelope.”

In total, Mr. Fux has commissioned ten other Rolls-Royce vehicles, each highly personalized to his exact specifications.
“Michael is a very special patron of Rolls-Royce Motor Cars,” stated Mr Müller-Ötvös. “Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art.”

In 2016, Mr. Fux took delivery of his first Dawn finished in ‘Fux Blue’ with a stunning Arctic White interior. Other colors he has commissioned remain in the Rolls-Royce Colour Collection reserved exclusively for Mr. Fux, which include:

  • Fux Fuxia
  • Fux Blue
  • Fux Intense Jade Pearl
  • Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone
  • Fux Deep Purple
  • Fux Candy Red
  • Fux Yellow