A prototype of the BMW ActiveE has been spotted during test trials in Europe. Sporting the upcoming 1 Series Coupe and Convertible facelift, the ActiveE is undergoing intensive road testing before its pilot kicks off in summer of 2011. The … Continue reading

New York Metro and Greater Los Angeles will again be included and be joined by Metropolitan markets of San Diego, San Francisco, Sacramento and Boston. Later today at Opportunity Green in Los Angeles, BMW will announce the markets which will … Continue reading

News reports coming from the UK confirm a ban placed on some BMW ads by the Britain’s advertising watchdog. The banned ads revolved around BMW’s claims that the BMW Concept ActiveE electric car is “100 percent joy, zero percent emissions”. … Continue reading

Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles. While the exact size of … Continue reading

Automotive News reports that starting in 2011, BMW will lease up to 700 ActiveE models to selected customers in major cities across the globe. The 1 Series Coupe all-electric vehicle continues down the path of the 450 MINI E vehicles … Continue reading

Press days are over at the Detroit Auto Show 2010 and despite the initial skepticism, the North American International Auto Show could be labeled as successful by many automakers and press media attending the show. In an interesting combination, BMW … Continue reading

First batch of BMW ActiveE photos was posted yesterday, on the first day of the Detroit Auto Show 2010, but we return with a new photo gallery. BMW ActiveE is an important step in the Project i program and in … Continue reading

Detroit Auto Show marks another milestone in BMW’s Project i program. Today, Dr. Klaus Draeger, BMW’s board executive, revealed the BMW ActiveE, the first BMW to use an all-electric drivetrain, excluding the MINI E launched over an year ago. BMW … Continue reading