Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
IAA 2011: Mansory BMW X6 M

IAA 2011: Mansory BMW X6 M

The Swiss aftermarket specialists from Mansory bring to the 2011 Frankfurt Auto Show their own interpretation of the BMW X6 M. The new aftermarket program follows the steps of the X5M by Mansory revealed and…

IAA 2011: 2012 BMW 3 Series Exclusive Edition

IAA 2011: 2012 BMW 3 Series Exclusive Edition

One other premiere at the 2011 Frankfurt Auto Show was the 2012 BMW 3 Series Exclusive Edition. The car shown on the floor sported the unique Mineral Grey paint available as an option. The 3…

Videos from 2011 Frankfurt Auto Show

Videos from 2011 Frankfurt Auto Show

Here are some ad-hoc videos from the 2011 Frankfurt Auto Show. For two days, one of the biggest auto shows of the year hosted thousands of journalists from around the world and the German automakers…

IAA 2011: Video BMW 1 Series Performance Studie

IAA 2011: Video BMW 1 Series Performance Studie

As we announced earlier this week, BMW unveiled the 1 Series Performance Studie vehicle at the 2011 Frankfurt Auto Show. To showcase some of the latest and greatest performance accessories, BMW chose the 120d as…

IAA 2011: AC Schnitzer BMW 6 Series Cabriolet

IAA 2011: AC Schnitzer BMW 1M

IAA 2011: AC Schnitzer BMW 1M

German tuner AC Schnitzer bring their own version of the BMW 1M to the 2011 Frankfurt Auto Show. The complete package includes both visual and power upgrades. Under the vented bonnet, AC Schnitzer gives the…

BMW 3 Series - An unparalleled career in motorsports

BMW 3 Series – An unparalleled career in motorsports

Press Release: Over the 5 generations since its launch, the BMW 3 Series has enjoyed a most impressive career. This applies to its market success, but also especially to its career in motorsports. During the…

IAA 2011: BMW Motorrad Concept e

IAA 2011: BMW Motorrad Concept e

Individual mobility is increasingly defined in terms of sustainability. The BMW Group has taken on the challenges of a rapidly changing world and is now developing serial production solutions to meet the mobility needs of…

BMW 1M Stripe Package

BMW 1M Stripe Package

The long-time rumored stripe package for the BMW 1M just made its web debut. The idea started earlier this year with a rendering created by Jon Sibal which shortly became popular all over the interwebs,…

IAA 2011: New 2012 BMW 1 Series Public Debut

IAA 2011: New 2012 BMW 1 Series Public Debut

Another debut today at the 2011 Frankfurt Motor Show was the newest and second-generation BMW 1 Series. The F20 1 Series hatchback was officially unveiled to the public present in Hall 11. Styling wise, the…