Tag Archives: Joy is Boundless

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BMW introduces Joy campaign to its Olympic marketing efforts

News | February 14th, 2010 by Horatiu Boeriu

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …

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2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

Interesting | November 6th, 2009 by Horatiu Boeriu

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to …

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“The ultimate driving machine” – The perfect slogan?

Interesting | November 4th, 2009 by Joey Babs

Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line,  has served the Munich based …

Video: Jump for Joy

Videos | September 29th, 2009 by Horatiu Boeriu

We support the BMW Joy campaign and some may ask why. Is it because it’s cool to jump on the bandwagon? Or is it because …

Video: Making of The Story of Joy

Videos | September 28th, 2009 by Horatiu Boeriu

JOY…..a word we’ve been seeing on our blog for months now. BMW’s latest marketing campaign, Joy, has been attracting a lot of attention this year. …

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“He Drives a BMW”

Interesting | September 10th, 2009 by Horatiu Boeriu

Something funny to cheer you up today. Part of the VisualArt and related to BMW’s “Joy” campaign, a sketch has emerged on the internet and …

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Dictionary Definition: Joy=BMW

Interesting | September 4th, 2009 by Horatiu Boeriu

Continuing the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design competition revolving around the Joy …


“Joy is Boundless”: BMWClub China meets the M Power World Community at BMW Classic in Munich

Videos | July 19th, 2009 by Horatiu Boeriu

We haven’t seen a good video from BMW-web.tv in a while, but today they are back and better than ever. Beside the intriguing and fascinating …