Behind the design of the new BMW sub-brand
Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles.
New BMW sub-brand: BMW i
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility.
BMW’s new sub-brand “i”. Mega City vehicle will be called “i3”, Vision is “i8”
BMW announces a new sub-brand: BMW i
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