New Rendering: 2013 BMW i3
In 2013, BMW will bring to market their first mass-production electric vehicle. Dubbed i3, the Megacity EV is the first model to emerge under the Project i umbrella, a BMW initiative that started five years ago.
i3
BMW i USA Website Now Live!
BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i umbrella: BMW i3 and i8.
BMW plans to sell at least 30,000 units a year of its i3
In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning in 2014.
Behind the design of the new BMW sub-brand
Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles.
ADVERTISEMENT
New BMW sub-brand: BMW i
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility.
BMW’s new sub-brand “i”. Mega City vehicle will be called “i3”, Vision is “i8”
BMW announces a new sub-brand: BMW i
Popular this week
1 
2 
3 
4 
5 
