BMW Boutiques Will End Car Buying Stress
BMW hasn’t had its boutique in Costa Mesa up for very long, but it has already recorded over 100,000 visitors, so the success is apparent
Future Retail
BMW pop-up stores part of the BMW Future Retail Program
Last year, BMW opened a pop-up store in South Coast Plaza mall in Costa Mesa, California. The BMW Gallery was the first pop-store in the U.S
BMW Product Geniuses boost profit and customer satisfaction
BMW dealers in Europe taking part in the automaker's Product Genius program are getting a financial boost
BMW to establish “genius bars” in showrooms
BMW is following of the steps of tech industry giant Apple by offering a new retail concept. Dubbed Future Retail, the idea kicked off with the opening of BMW's first Brand Store in Paris.
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