BMWNA CEO

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Ludwig Willisch new president of BMW of North America

As reported by us last week, Ludwigh Willisch will replace Jim O’Donnell as CEO of BMWUSA. First rumors of his replacement were heard by BMWBLOG team at New York Auto Show, but we refrained from…

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BMWNA CEO: “We will be expanding into new niches”

In a recent interview with Automotive News, BMW of North America CEO, Jim O’Donnell, offered more insight into the brand’s future plans and upcoming cars. In the extensive and detailed interview, O’Donnell touched on some…