bmw stories

What Attracted Me to BMW?

What Attracted Me to BMW?

It was the slogan that got me first. “The Ultimate Driving Machine.” I don’t know if it was the confidence, the clarity, or the fact that it just sounded cool, but something about that line…

120 races won with a modified BMW 3 Series

In 2008, Gerry Nasution from Jakarta bought a BMW 316i, second generation (E30). He modified the standard production car and tried to make a racing car out of it. Until now, he has won over…

She created the smell of the all-new BMW 7 Series

Annabelle from France is a professional scent maker. She worked for three years at BMW to create the smell of the all-new BMW 7 Series. The optional Ambient Air package features options to ionize the…