BMW logo

The identity of BMW’s elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer’s roundel.

By Horatiu Boeriu • October 6, 2017

BMW releases an official video explaining the origin of the roundel and sets the record straight and clears any misconceptions.

By Horatiu Boeriu • Updated: September 23, 2021 • Published: June 6, 2010

The history behind the BMW M logo and the three stripes

By Horatiu Boeriu • Updated: January 27, 2022 • Published: April 13, 2009