News

BMW model selection in the U.S. will become more diverse

BMW model selection in the U.S. will become more diverse

To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According to new BMWNA CEO Ludwig Willisch, the company will certainly…

BMW Group sets up its third AppCenter in China

BMW Group sets up its third AppCenter in China

With the introduction of MINI Connected in 2010, the BMW Group became the world’s first carmaker to allow the application-based and extensive integration of the Apple iPhone into its models. Available as an option, MINI…

Video: BMW 640d with M-Sport Package

Launching in the UK on 15 October 2011, take a closer look at the exterior and interior of the new BMW 640d with M-Sport Package. The 640d model is powered the new in-line six-cylinder diesel…

Innovation Days Connected Drive 2011 – Dynamic Light Spot

BMW to separate MINI showrooms in Germany

Reuters UK reports on news from Germany stating that BMW dealerships will be aced to better segregate sales space between BMW and MINI products. The news came from BMW Germany sales chief Karsten Engel who…

Download BMW Individual App for iPad

BMW Individual, the most exclusive way to drive a BMW, is now also available as an interactive experience on the iPad. An innovative user interface allows you to navigate through chapters that describe the premium…

BMW CEO: Still leader by 2020 with 2 million unit sales

BMW CEO: Still leader by 2020 with 2 million unit sales

In an interview for German newspaper Frankfurter Allgemeine Sonntagszeitung, BMW CEO Norbert Reithofer said the company expects to sell more than 2 million cars a year by 2020 and will retain the lead in the…

New Power Kits for BMW 135i and 335i Models

Now, more invigorating horsepower and torque, is available with two new power kits bring crisp stimulating performance to the Ultimate Driving Machine. BMW 135i and 335i Models can now be retrofitted at BMW centers or…