The world’s largest independent BMW publication, since 2006.
BMWBLOG is operated by iMedia Network, Inc., and was founded in Chicago, Illinois by Horatiu Boeriu. What began as a passion project has grown into the most-read independent BMW media brand in the world, delivering daily news, first-drive reviews, spy photos, buyer’s guides, and technical analysis to several million readers each month.
BMWBLOG is not affiliated with BMW AG, BMW of North America, MINI, or Rolls-Royce Motor Cars. Our editorial voice is independent. The opinions on this site are those of our writers and do not reflect the views of BMW or any of its subsidiaries.
What We Cover
Every BMW model from the 1 Series to the M division, i electric vehicles, X SAVs, MINI, Rolls-Royce, ALPINA, and BMW Motorrad. Our coverage spans breaking news, exclusive spy photos, hands-on first drives, long-term ownership reports, motorsport, and in-depth buying guides for new and used BMWs.
By the Numbers
- Founded: 2006
- Facebook: 3 million followers
- Instagram: 615,000 followers
- YouTube: 250,000 subscribers
- TikTok: 476,000 followers
- Twitter/X: 80,000 followers
- Newsletter: 50,000 subscribers
Meet the Team
Horatiu Boeriu – Founder & CEO
Horatiu founded BMWBLOG in 2006. A Computer Science graduate from the University of Illinois at Chicago, he previously advised Fortune 100 clients in digital strategy at Ernst & Young. He oversees editorial vision, content partnerships, and business operations.
Adrian Padeanu – News Editor
Adrian has over a decade of automotive journalism experience, previously at WorldCarFans and currently contributing to Motor1 alongside BMWBLOG. He covers breaking BMW news with a focus on technical accuracy and a European perspective.
Steven Paul – Contributing Writer
Steven spent years as a manager at a BMW dealership before moving into full-time automotive journalism. He contributes to Autoblog and Cox Automotive in addition to BMWBLOG, bringing a retail and ownership perspective rarely found in automotive media.
Chuck Vossler – Contributor
Chuck has contributed to BMWBLOG for over a decade. A track enthusiast who has competed in One Lap of America in his E36 M3, he brings hands-on ownership and performance driving experience to his writing. By profession, Chuck is an anesthesiologist in Colorado.
James Bachici – Senior Writer
James is based in Washington and brings an international perspective shaped by growing up across Europe. He combines automotive journalism with a career in the video game industry at Riot Games.
Hugo Becker – Technology Editor
Hugo covers automotive technology, engineering, and design with decades of driving experience behind him. He provides historical context and technical clarity on BMW’s evolution from combustion to electric.
Nico DeMattia – Freelancer
Nico helped shape BMWBLOG’s editorial voice before joining The Drive. He remains a contributor, known for his focus on analog driving experiences and unconventional BMW choices.
Editorial Integrity
BMWBLOG maintains full editorial independence. All reviews and opinions are based on firsthand experience, road tests, or in-depth analysis. Sponsored content is clearly disclosed and labeled. Reviews are never paid for or guaranteed positive coverage. We correct errors transparently — readers may report issues via our Contact page.
Some posts contain affiliate links. These do not influence our editorial content and are clearly disclosed. See our Privacy Policy for full details.
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