Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

Story Of Joy

Video: “The Story of Joy” – The un-aired commercial
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In Videos, on September 13th, 2010

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story of 3″, a short videoclip showing the 34 years history of the 3 Series. The … Continue reading
Episode 3: BMWBLOG’s Joy Campaign
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In Featured Posts, Others, on April 17th, 2010

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. This week we have a personal contribution from our reader Sheldon with his own 1988 … Continue reading
BMWBLOG’s Joy Campaign
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In Featured Posts, on April 2nd, 2010

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the long-standing “Ultimate Driving Machine” slogan. The essence of Joy and the proceeding campaign is to … Continue reading
Join us at 2:30PM EST – Live Webcast with Jack Pitney, VP of BMWNA
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In Interesting, on April 1st, 2010

Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 New York Auto Show. Our host Josh Lewis will chat with Jack Pitney, VP of … Continue reading
BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign
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In Featured Posts, Interesting, on March 13th, 2010

“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate Driving Machine”, one of the … Continue reading
BMW. Physics lesson: Joy is Futureproof
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In Videos, on February 26th, 2010

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics. Ever since its inception, the … Continue reading
Interview: Dr. Oetker Speaks of Joy
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In Others, on February 22nd, 2010

I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: Where else would you expect to see me? What’s cooking? BB: Well, the latest buzz … Continue reading
BMW introduces Joy campaign to its Olympic marketing efforts
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In News, on February 14th, 2010

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to … Continue reading
2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!
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In Interesting, on November 6th, 2009

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW X1 out of 2,000 LEGO … Continue reading