Tag Archives: Story Of Joy

Video: “The Story of Joy” – The un-aired commercial

Videos | September 13th, 2010 by Horatiu Boeriu

The Story of Joy continues and recently, BMW has released new online and TV spots portraying the Joy campaign. One of them is the “Story …

 Episode 3: BMWBLOGs Joy Campaign

Episode 3: BMWBLOG’s Joy Campaign

Featured Posts, Others | April 17th, 2010 by Andrew

We’re happy to see the responses start to roll in from readers on their personal cars and great photos they’ve come across on the web. …

bmwblog joy 750x500 BMWBLOGs Joy Campaign

BMWBLOG’s Joy Campaign

Featured Posts | April 2nd, 2010 by Andrew

As many are now aware, BMW is in the process of implementing its new Joy campaign. The campaign, in a broad stroke, will compliment the …

Join us at 2:30PM EST – Live Webcast with Jack Pitney, VP of BMWNA

Interesting | April 1st, 2010 by Horatiu Boeriu

Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 …

Jack Pitney 063006 655x8551 BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA    Submit Your Questions About The Joy Campaign

BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign

Featured Posts, Interesting | March 13th, 2010 by Horatiu Boeriu

“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW …

BMW. Physics lesson: Joy is Futureproof

Videos | February 26th, 2010 by Horatiu Boeriu

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two …

bmw joy3d 750x500 Interview: Dr. Oetker Speaks of Joy

Interview: Dr. Oetker Speaks of Joy

Others | February 22nd, 2010 by Hugo Becker

I bumped into Dr. Oetker in the frozen food aisle of our local super market. BB: Hello Dr. Oetker, fancy running into you here! DO: …

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