MINI branding

The MINI brand introduces their new logo

The MINI brand introduces their new logo

The British premium brand owned by BMW is announcing the launch of a new logo which will be seen on all current MINI models from March 2018 onwards. The new MINI logo draws on the…

MINI gets a new logo and branding

MINI gets a new logo and branding

The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be…