Tag Archives: Jump for Joy

BMW. Physics lesson: Joy is Futureproof

Videos | February 26th, 2010 by Horatiu Boeriu

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two …

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BMW introduces Joy campaign to its Olympic marketing efforts

News | February 14th, 2010 by Horatiu Boeriu

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …

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2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

Interesting | November 6th, 2009 by Horatiu Boeriu

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to …

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“Joy is BMW” – VisualArt Design Project

Interesting | October 9th, 2009 by Horatiu Boeriu

A new design project initiated by BMW Group Romania plans to stimulate the creativity of several artists in creating 2D/3D designs that revolve around the …

BMW. Jump for Joy. Part 2 – A “stab” at Audi

Videos | October 5th, 2009 by Horatiu Boeriu

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the …

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