BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to … Continue reading
BMW News, Reviews, Test Drives and more
BMW attempts to lure in new customers across the United States with a drive and compare event they call the BMW Ultimate Driving Experience. They trot out representative examples of their model line (with the glaring exception of M product … Continue reading
The new BMW M5 Facelift made its world debut this past weekend at the annual M Festival. The M Division chose to introduce their most iconic model in front of tens of thousands of fans attending the 3-day long event. … Continue reading
BMW M unveiled today the BMW M5 Facelift at the 2013 M Festival. Albert Biermann, Head of Engineering at M, and Thomas Schemera, Marketing Director for BMW M, introduced visual and power upgrades to the popular sporty sedan. Along with … Continue reading
Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading
This week we’re in Germany test driving the new BMW M6 Gran Coupe while heading towards Nurburgring for the 24 hour race and the now annual M Festival. The biggest M Festival in the world celebrates “The Most Powerful Letter … Continue reading
BMW Pininfarina Gran Lusso Coupe makes its debut at the 2013 Concorso d’Eleganza Villa d’Este At the Concorso d’Eleganza Villa d’Este 2013, two tradition-steeped car manufacturers – the BMW Group and Pininfarina – will be straddling the automotive past and … Continue reading
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to … Continue reading
The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW X1 out of 2,000 LEGO … Continue reading
Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line, has served the Munich based company well over the years. Used in North America, the tag line is simple, descriptive, … Continue reading
We support the BMW Joy campaign and some may ask why. Is it because it’s cool to jump on the bandwagon? Or is it because the new bimmers inspire joy and emotion? A little bit of both, but we mostly … Continue reading
JOY…..a word we’ve been seeing on our blog for months now. BMW’s latest marketing campaign, Joy, has been attracting a lot of attention this year. It all started in Detroit with the launch of the new BMW Z4 Roadster and … Continue reading
Something funny to cheer you up today. Part of the VisualArt and related to BMW’s “Joy” campaign, a sketch has emerged on the internet and it is quite funny. The new design project initiated by BMW Romania plans to stimulate … Continue reading
Continuing the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design competition revolving around the Joy marketing campaign. The Joy theme kicks off with the launch of the new BMW Z4, … Continue reading
We haven’t seen a good video from BMW-web.tv in a while, but today they are back and better than ever. Beside the intriguing and fascinating voice of the narrator, the video is quite entertaining and exciting taking us behind the … Continue reading