BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to … Continue reading

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW X1 out of 2,000 LEGO … Continue reading

Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line,  has served the Munich based company well over the years. Used in North America, the tag line is simple, descriptive, … Continue reading

We support the BMW Joy campaign and some may ask why. Is it because it’s cool to jump on the bandwagon? Or is it because the new bimmers inspire joy and emotion? A little bit of both, but we mostly … Continue reading

JOY…..a word we’ve been seeing on our blog for months now. BMW’s latest marketing campaign, Joy, has been attracting a lot of attention this year. It all started in Detroit with the launch of the new BMW Z4 Roadster and … Continue reading

Something funny to cheer you up today. Part of the VisualArt and related to BMW’s “Joy” campaign, a sketch has emerged on the internet and it is quite funny. The new design project initiated by BMW Romania plans to stimulate … Continue reading

Continuing the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design competition revolving around the Joy marketing campaign. The Joy theme kicks off with the launch of the new BMW Z4, … Continue reading

We haven’t seen a good video from BMW-web.tv in a while, but today they are back and better than ever. Beside the intriguing and fascinating voice of the narrator, the video is quite entertaining and exciting taking us behind the … Continue reading